About the General Manager Role
The General Manager role is a critical part the Van Wagner teams that operate locally in support of a specific collegiate institution or conference partner.
We’re looking for entrepreneurial self-starters that are driven, team-oriented, never shy away from a challenge, and have a can-do attitude to join our fast-growing team.
This is a great opportunity to grow a career in sports marketing.
Responsibilities include, but are not limited to:
Overall revenue generation and cost containment for the business operation.
As a representative of the University/Conference, you will build and maintain positive working relationships with local and regional businesses, the campus community, and especially the athletics department (or conference office where applicable)
Development and implementation of annual business plan that will allow the Partnership to maximize revenue, exposure for the institutional brand, and value to the corporate partners involved with the program
Management of expenses of the venture according to an agreed-upon annual budget
Management of the overall sponsorship fulfillment and execution, including direct client services duties for sponsor accounts.
Serve as primary point of contact for institution’s current sponsors.
Work with decision-makers at these companies to extend and increase their commitment to the school.
Manage the relevant reporting of financial information for sales revenue as well as operations of the program to all pertinent parties.
Plan and manage internal communications and awareness of corporate and University direction, mission, and goals in the marketplace
Develop and maintain relationships with top University Administrators
Work with existing sponsors to grow and extend their partnerships with the school
Prospecting, scheduling, and conducting initial discovery meetings with new businesses that would benefit from associating with the school or conference
Prepare and present top-notch PowerPoint proposals to new businesses that thoughtfully story tell what the partnerships can look like
Negotiate with new businesses to secure new sponsors
Draft and coordinate agreements, managing all relevant information in our database
Fulfill the terms of agreements that provide advertising, marketing, and promotional benefits to sponsor businesses.
This can include platforms such as TV & Radio broadcasts, websites, social media, digital and fixed signage, print media, e-newsletters, fan experiences, event activations, and much more.
Collaborate with the Account Executive and other team members on game days for sponsor activations as well as the entertainment of current or prospective sponsors
Capture proof of performance examples and provide summaries to share with sponsors
Update new business development activities in the CRM system (currently Salesforce)
What We’re Looking For:
Ideally, some experience working in marketing, advertising, sales, or events
Ability to work flexible hours, including some evenings, weekends and, on rare occasions, holidays.
(Don’t worry, we make up for it with time off and remote/hybrid scheduling at other times of the year!)
Great interpersonal communication skills
A willingness to talk to people you have never met before
Great listener who can appreciate the needs of different organizations and can suggest relevant ideas for how those organizations can partner
Demonstrated professionalism
Energetic and self-motivated attitude
Competitive response to challenges (A “Bring it on!” attitude)
Hard work and persistence
Comfort with being uncomfortable (this is how we grow!)
Coachability
Strong organizational skills
Proficiency with Microsoft Office, especially PowerPoint, Word, and Excel.
Proficient with Social Media platforms (Facebook, Twitter, Instagram, TikTok)
CRM experience (We use Salesforce.
com)
Must be fully COVID-19 vaccinated and have a clean driving record
Why Van Wagner May Be Right For You:
An unmatched culture within our organization that focuses on building trust with our team members, sponsor businesses, schools, and conferences partners through a people-first approach that delivers business results
Competitive salary, with bonuses and commissions based on performance (with no cap!)
Outstanding benefits package (including medical, dental, vision, life insurance)
401k
Opportunity to compete in sales contests with cool prizes (i.
e.
Trips to Final Four or CFP Champoionship Game)
Ongoing professional development training
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
• Location : 1425 W. Lincoln Hwy., DeKalb, IL